This is the other article I'll comment on:  http://www.npr.org/blogs/alltechconsidered/2014/03/03/285334820/if-theres-privacy-in-the-digital-age-it-has-a-new-definition 
It is finally apparent that the word privacy has to be redefined for the modern age.  It is virtually impossible to live "off the grid".  Your data is being collected, analyzed, sold and used.  You cannot control that.  This is just something about life that we need to accept.  What we can hope for is that it won't be abused.  Or come to be in the wrong hands.