This is the other article I'll comment on:  http://www.npr.org/blogs/alltechconsidered/2014/03/03/285334820/if-theres-privacy-in-the-digital-age-it-has-a-new-definition 
It is finally apparent that the word privacy has to be redefined for the modern age.  It is virtually impossible to live "off the grid".  Your data is being collected, analyzed, sold and used.  You cannot control that.  This is just something about life that we need to accept.  What we can hope for is that it won't be abused.  Or come to be in the wrong hands.

According to the article, my data would not be worth very much.  This is the article I'm referring to:  http://www.npr.org/2014/03/03/285334827/what-your-datas-worth-probably-not-as-much-as-you-think   I say this because I just don't think I have much about me that data collectors would find valuable.  I'm not that young.  I don't have any health problems.  I'm not newly wed nor expecting a baby.  A data collector could buy me for a song.